Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Usually, the earlier a site is presented in the search results, or the higher it “ranks,” the more searchers will visit that site. SEO can also [...]

Everyone knows that the best way to get free traffic to your website is from the search engines. After all, when you need to find something on the web, don’t you yourself go to search engines to find it? But in order for other people to find your website, you need to have your website [...]

For the past few weeks I’ve been tasked with reviewing a few different sites that have seen a loss in traffic – their owners hoped to find out why. I love these kinds of reviews because it’s like solving a mystery or figuring out a puzzle. While it’s not always possible to determine the exact [...]

One of my favorite pastimes is debunking SEO myths – and there are many! I could probably come up with 100 SEO-related ideas or actions that people think are helpful, but which in reality won’t provide them with more targeted traffic to their websites. Here are some of the more prevalent myths I hear and [...]

Following are some questions 1. Is there any fixed rule for Google as far as SEO is concerned? If so, what are the steps? If only! There are no fixed Google rules because every website is different and has different needs. There are basic things that all websites need to do in order to improve [...]